In 1974, Michelin created the first motorcycle racing slick tyre. Now in 2020, Michelin are still leading this way as the current Moto GP tyre supplier. To many, we are sure this just appears to be a marketing campaign, to show off the Michelin brand across the world, to help sell more motorcycle, car, van, truck, bus and tractor tyres...as the wonderful thing about motorcycle racing is, it attracts people from all walks of life, so it is a great way for sponsors to get their message across to so many people!
Anyway, we are getting away from the point we wanted to make now, and that is, it is NOT a marketing campaign for Michelin, or indeed any tyre manufacturer that supplies a world or national championship. It is all about knowledge, which they take and adapt to tyres that we, you and your mates use - both on track and road.